Background
Jerrod Lew

Jerrod Lew

Content Creator and Social Crisis Management Manager

Australia
Open to Work
creative

Content Creator & AI Educator

Independent

Global2023 - Present
  • 10 Million impressions in 2024 focused on AI education, tool tutorials and influencer partnerships in art and video creation
  • Partnered with Luma, Runway, Ideogram, Pika and Freepik as an official creator influencer to support and test numerous new features
  • Featured as an artist in Google Veo 3 demo reels, and official tester in Google AI Labs

Key Projects

Philip Morris International logo
corporate

AI Transformation Lead

Philip Morris International

Global2024 - 2025
  • Leading Change Management strategy for Philip Morris International, helping employees reach an AI-Ready state in 2025
  • Upskilling, education and training sessions for Microsoft Copilot
  • Supporting Global Communications and External Affairs departments to raise AI-solution use cases to help content creation, research and analysis
  • Leading internal communication deployment of AI campaigns on Sharepoint, speaking at various events and presenting to SMT/leadership

Key Projects

Philip Morris International logo
corporate

Crisis and Issues Manager

Philip Morris International

New York City, USA2023 - 2025
  • Operational lead for social media analytics, crisis identification, escalation and reporting
  • Utilizing Sprinklr, Brandwatch and Meltwater tools for rapid crisis reporting for media intelligence and analytics
  • Creator of the 24/7/365 social media crisis matrix and alerting service, supporting 30+ languages and 50+ markets
  • Managed high-profile crisis situations and mitigated potential brand damage through effective issue monitoring and escalation
  • Cross functional collaboration with global, regional and local market stakeholders

Key Projects

Philip Morris International logo
corporate

Content Creator Lead

Philip Morris International

London, United Kingdom2022 - 2023
  • Social media and online listening lead, developing strategy to actively monitor Philip Morris content pillars
  • Content creator lead for Inclusion & Diversity, Corporate Transformation and Tobacco Harm Reduction social media pillars
  • Lead and subject matter expert for Generative Artificial Intelligence (AI) initiatives and application to PMI / Enterprise projects
  • Collaborated with internal design teams across LinkedIn, YouTube, Twitter and Facebook platforms

Key Projects

Philip Morris International logo
corporate

Social Risk and Optimization Manager

Philip Morris International

London, United Kingdom2017 - 2022
  • Subject matter expert in AI-powered social measurement analytics; deployed tools to optimize consumer response analysis
  • Developed and delivered monthly training for Sprinklr listening platform, upskilling employees in social analytics, monitoring and competitor intelligence
  • Delivery of internal training programs around social media safety and risk
  • Founding member of EMBRACE, a race and ethnicity employee resource group

Key Projects

creative

Gaming and Tech Creator

ReviewThe1

Global2012 - Present
  • 800,000+ views, 100+ videos and over 9,000+ organic subscribers on YouTube, Twitch, X (Twitter), LinkedIn and Facebook
  • Content creation using Adobe Premiere, DaVinci Resolve, Adobe After Effects
  • Pro-active community engagement, monitoring and networking to identify growth and optimization trends
  • Technology and gaming peripheral reviews for brands such as Razer, BenQ and Elgato

Key Projects

creative

Musician and Songwriter

Independent

Global2006 - Present
  • Published songwriter on all major streaming platforms, releasing annual albums to raise money for charities, such as Cancer Research UK
  • Released 5 music albums, self taught singer, guitarist, pianist and bassist
  • Contributing music to gaming development studio Tenebrific Games
Victoria Police logo
corporate

Intelligence Support Officer

Victoria Police

Melbourne, Australia2016 - 2017
  • Part of a new unit that enhanced Victoria Police's online intelligence capabilities through social media
  • Administrative duties for police intelligence units and e-crime
  • Assistance with training workshops to provide safety awareness and online risk mitigation tactics to active and operational police officers
Hopman Cup logo
events

Court Services Supervisor

Hopman Cup

Perth, Australia2014 - 2015
  • Supporting Hopman Cup 2014 and 2015 events as a supervisor for court services volunteers
  • Player liaison and ensuring spaces are clean and ready for live broadcast
Edith Cowan University logo
education

Bachelor of Urban Planning and Community Development

Edith Cowan University

Perth, Australia2011 - 2015
  • Majored in environmental tourism, strategic planning and community development
  • Distinction student and 2012 member of Golden Key Honor Society due to high-grades