creative
Content Creator & AI Educator
Independent
Global•2023 - Present
- •10 Million impressions in 2024 focused on AI education, tool tutorials and influencer partnerships in art and video creation
- •Partnered with Luma, Runway, Ideogram, Pika and Freepik as an official creator influencer to support and test numerous new features
- •Featured as an artist in Google Veo 3 demo reels, and official tester in Google AI Labs
Key Projects
corporate
AI Transformation Lead
Philip Morris International
Global•2024 - 2025
- •Leading Change Management strategy for Philip Morris International, helping employees reach an AI-Ready state in 2025
- •Upskilling, education and training sessions for Microsoft Copilot
- •Supporting Global Communications and External Affairs departments to raise AI-solution use cases to help content creation, research and analysis
- •Leading internal communication deployment of AI campaigns on Sharepoint, speaking at various events and presenting to SMT/leadership
Key Projects
corporate
Crisis and Issues Manager
Philip Morris International
New York City, USA•2023 - 2025
- •Operational lead for social media analytics, crisis identification, escalation and reporting
- •Utilizing Sprinklr, Brandwatch and Meltwater tools for rapid crisis reporting for media intelligence and analytics
- •Creator of the 24/7/365 social media crisis matrix and alerting service, supporting 30+ languages and 50+ markets
- •Managed high-profile crisis situations and mitigated potential brand damage through effective issue monitoring and escalation
- •Cross functional collaboration with global, regional and local market stakeholders
Key Projects
corporate
Content Creator Lead
Philip Morris International
London, United Kingdom•2022 - 2023
- •Social media and online listening lead, developing strategy to actively monitor Philip Morris content pillars
- •Content creator lead for Inclusion & Diversity, Corporate Transformation and Tobacco Harm Reduction social media pillars
- •Lead and subject matter expert for Generative Artificial Intelligence (AI) initiatives and application to PMI / Enterprise projects
- •Collaborated with internal design teams across LinkedIn, YouTube, Twitter and Facebook platforms
Key Projects
corporate
Social Risk and Optimization Manager
Philip Morris International
London, United Kingdom•2017 - 2022
- •Subject matter expert in AI-powered social measurement analytics; deployed tools to optimize consumer response analysis
- •Developed and delivered monthly training for Sprinklr listening platform, upskilling employees in social analytics, monitoring and competitor intelligence
- •Delivery of internal training programs around social media safety and risk
- •Founding member of EMBRACE, a race and ethnicity employee resource group
Key Projects
creative
Gaming and Tech Creator
ReviewThe1
Global•2012 - Present
- •800,000+ views, 100+ videos and over 9,000+ organic subscribers on YouTube, Twitch, X (Twitter), LinkedIn and Facebook
- •Content creation using Adobe Premiere, DaVinci Resolve, Adobe After Effects
- •Pro-active community engagement, monitoring and networking to identify growth and optimization trends
- •Technology and gaming peripheral reviews for brands such as Razer, BenQ and Elgato
Key Projects
creative
Musician and Songwriter
Independent
Global•2006 - Present
- •Published songwriter on all major streaming platforms, releasing annual albums to raise money for charities, such as Cancer Research UK
- •Released 5 music albums, self taught singer, guitarist, pianist and bassist
- •Contributing music to gaming development studio Tenebrific Games
corporate
Intelligence Support Officer
Victoria Police
Melbourne, Australia•2016 - 2017
- •Part of a new unit that enhanced Victoria Police's online intelligence capabilities through social media
- •Administrative duties for police intelligence units and e-crime
- •Assistance with training workshops to provide safety awareness and online risk mitigation tactics to active and operational police officers
events
Court Services Supervisor
Hopman Cup
Perth, Australia•2014 - 2015
- •Supporting Hopman Cup 2014 and 2015 events as a supervisor for court services volunteers
- •Player liaison and ensuring spaces are clean and ready for live broadcast
education
Bachelor of Urban Planning and Community Development
Edith Cowan University
Perth, Australia•2011 - 2015
- •Majored in environmental tourism, strategic planning and community development
- •Distinction student and 2012 member of Golden Key Honor Society due to high-grades